— blending the mix

To the average Joe, blogs aren’t cutting it

Vic Keegan of the guardian reports that for all its pomp and fuss, blogging just isn’t breaking into the mainstream as expected (or as much as facebook or myspace have for example).

I’d written about this a while ago arriving at the conclusion that this was because the growth of the blogoshpere was being powered by the technologists behind and associated with the tech industries themselves.

One such case in question is techmeme. Look at the sister sites section…I’ve seen more content in a blank email. Where is comedy meme, car meme, soccer meme? At least digg has got the right idea – opening up channels to non-tech topics.

The very people pushing the growth of the blogosphere are the people who have designed and contributed to its conception, with several notable "non-tech" leaders carving out a niches for themselves (Steve Rubel springs to mind).

I strongly believe that the reason the blogosphere’s growth is slowing is more to do with the perception that it is run by techies FOR techies.

As a newbie, what do you choose…feedburner, newsgator, google reader? With posts, do you sphere it, delicious it, add to technorati favourites (what’s technorati most will ask?), stumble it, digg it…how about "fuck it" I can’t be bothered.

Yes, the barriers to entry are short and sweet, but isn’t it about time, it all stopped getting so damn confusing.

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  1. David Brain says: April 13, 20077:14 am

    Very true. There is no way I would have got into this without the likes of Steve Rubel goading me on and then helping me out (you have to admit, that’s a pretty cool helpdesk). I can only admire others without this back-up who get past the “fuck it” stage as you put it. Solutions?

  2. paul.fabretti says: April 13, 20078:10 am

    Thanks very much indeed for the comment David. Steve is one tremendous asset to have – as a help desk or not!! From what I have read over the last year, if credibility and integrity were a currency, Steve would have beaten Bill Gates to the richest man status!

    I am working on another post elaborating on how I feel blogging can open itself up to the wider mainstream (although in the spirit of the bloggers code of conduct and to ensure a generous proliferation throughout the blogoshpere I will refrain from unsavoury language this time!).

    I think though blogging is inherently stunted by the simple fact that what started out as an online diary (“who writes diaries these days” the masses protest already)has now morphed into something much more complex and commercial – further distancing itself from the masses.

    I feel the reason myspace has grown with such enormity is because it puts people in touch far easier than blogging does – hence the many, many redundant blogs.

    More to come…

  3. blending the mix » Why do you blog? says: July 2, 200710:11 am

    […] Something David Brain mentioned to me in a post the other week got me thinking about people’s motivations to blog (or not) and how these reasons  may explain the recent slow growth in the blogosphere (surprisingly for some, not so for many others!). […]

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