— blending the mix

Google’s biggest threat is an encyclopaedia

With Google’s recent venture into “micro” searches, you would have thought that they would now have search well and truly licked but Steve Rubel reports that Google’s biggest threat is now wikipedia!

With increasing scrutiny over the accuracy of the content, wikipedia is an increasingly trustworthy source of information.

Properly monetised (with even wikipedia adwords??) they may even be able to launch further afield…wikipedia films, wikipedia sport (like mark Cuban’s wiki).

In the same way adwords rewards good keyword selection, [tag]wikipedia[/tag] subject-specific ads would surely trump [tag]Google[/tag] for ROI.

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