— blending the mix

iphone, iphone, iphone…am I the ONLY person to think this?

thanks for the montage erniea

I, like mobile crunch, decided not to comment on the iphone yesterday (just to get myself some cheap traffic from technorati) until I had digested its features and capabilities, but one thing stands out above all else:


Consider the wider mobile phone market. With at least 6 major manufacturers bringing out around between 10 and 20 new models a year for many different reasons, just how will the iphone compete?

Fashion, business, size, gender, status and colour are just a handful of reasons why there are a plethora of different models on the market. After all, Nokia pioneered the personalised phone for good reason and look how many different models THEY have.

Whether you want a phone that does everything you need (say SE P990i), email (Blackberry), or just a plain and simple device to make phone calls (now that’s a good idea!) the current manufacturers have created a plentiful mix of models to suit all tastes and requirements – because not everyone wants the same thing from a phone.

Does Apple think it can be all things to all people – especially in the mobile phone world? There is much more to breaking the mobile phone market than having a nice looking piece of kit.

Sure, people will buy the iphone (or whatever it ends up having to be called because of this) because it is Apple. But, think back to how many mobile phones you may have bought over the years because it was the latest phone only to get hacked-off with it soon after.

Beauty over Brains.

Does Apple in fact, run the risk of having its whole brand damaged by what could potentially be a medium-term failure?

What happens when the early-adopters soon get hacked-off when use of the browser and movie player and image viewer and email restrict ACTUAL phone use to a few minutes here and there? What happens when the PC-crowd can’t get to grips with the OS X operating system (although the mobile crowd tend to accept changes in OS when switching between phones) and what if the current iphone doesn’t quite look so great when Nokia or SE release their next generation of phones?

What else does Apple have in the pot? Hang one…why do they need to? The have one phone that doesn everything.

Unless the iphone’s USP(s) of allowing a full mobile internet and telephone experience with no shortfall in performance of the device’s core function – conversation then I honestly hope that Apple try and keep up with the other manufacturer’s so that it becomes the product I SO hope it attempts to be!

Hey, at the very best I have only seen the WSJ video of the phone so I can’t really criticise it but by god do I want one!

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  1. Oliver Starr says: January 11, 200711:22 pm


    Nice commentary on the iPhone. Definitely a valid point. The answer of course is that with the iPhone, as with all Apple products will be all things to all people because Steve Jobs says it will.

    Anyone that “thinks differently” clearly isn’t thinking differently enough or they would see the logic in simplifying the number of skews down to a nice tidy single digit prime number that makes up half of binary code.

    Like you, I agree the device is pretty darn sexy even though it is clearly flawed in ways that make it unsuitable as a primary phone for anyone serious about mobile productivity.

    If, as I’ve heard, the battery is not easy to change on the fly and like the iPod is basically permanently installed than the phone is little more than a fancy ipod that can be used to make the occassional call. IF that’s the case than they really need to take the storage up to a more reasonable level say on the order of 60 gigs. Of course this would necessitate using a standard hard drive instead of flash (multiple 8 gig chunks of flash can be put in a device to make a larger drive but the cost is still prohibitive) which of course comes at the expense of more of that precious battery life.

    I have to agree with my friend who immediately suggests that Apple will have to include 3 batteries in the iPhone box to give it decent run-time.

    Like you, I’ll probably buy one just to play with it for a while and see what works and what doesn’t however I can’t say that this phone is one I am likely to recommend as a primary device unless the battery life issue is much less significant that many people seem to believe it will be.

    At any rate, nice post and thanks for reading MobileCrunch.

    Oliver Starr

  2. paul.fabretti says: January 12, 20074:40 am

    Hi Oliver

    I detect a growing degree of cynicism about Apple’s approach these days. Scoble has made a few sarcastic remarks about Apple’s lack of embracing of the blogosphere, and their almost dictatorial stance on press releases, yet nobody really shouts them down about it (probably for fear of losing an exclusive release!).

    The Steve Jobs effect is an interesting one to follow, as long as you continue to produce products that are awesome, easy to use and more than anything else, solve a problem.

    As we have said, time will tell, but if the future according to Apple is a music playing ipod then [a] they are way behind Sony Ericsson and [b] that is the present.

    Like you say Oliver, the only way to make the product different (and make the splash Apple normally do) is to blow the market away with more memory capacity.

    I think the only current difference (to say 3G browsing) is that we can now browse in a PC/Mac browser environment…and that I think is the big key.

    I know myself that I am put off browsing poorly rendered websites however good Opera mobile might be. To offer a full-sized computer browsing experience will make a big difference.

    Thanks for the reply Oliver. Best wishes.


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