— blending the mix

Future of the internet – what will come of the “community” web?

I’ve been pondering this for some time.

Delusions of grandeur-aside with the community-side of the web now playing a major role in the shaping of the way the web is used, I wondered if the past holds any clues to the future.

So, using my limited vocabulary I had a think in simple terms about how I’d describe the history of the web.

Web 1 – New, early-adopters/elite, discovery, opportunity, understanding, money-making, greed, naivety, mis-understanding, loss.

Web 2 – Discovery, availability, mass-market, communities, understanding, opportunity, money-making, greed, loss.

Web 3 – ???

Sure, this is only my take on things, and that is largely tainted by using the web as a more commercial device rather than a social one. But I can’t help thinking that even though you could do this exercise for the commercial web and social web, commonalities like money-making and opportunity will remain consistent.

With opportunity always comes greed so will this shape the current Web 2.0 culture and ultimately lead to a downfall in the new social web? Probably not, but it is worth bearing in mind that everyone thought ecommerce was the only useful use of the web. Now, everybody’s favourite is social marketing…are we not in danger of placing all our webs in one basket?

Tags: , , ,

0 comments
Submit comment