— blending the mix

October, 2006 Monthly archive

Looking for a prospect today on Google called Ajax Property Developments, I was unable to find anything of relevance – but by god, did I find plenty about Ajax developer tools and language.

I got the same rubbish from msn and yahoo which led me to think that this is now a geek-led world, and we didn’t know it!

When you look at search terms now, just what proportion of Google results comes back as blog posts? Too many for my liking.

Don’t get me wrong, I love blogging (despite having been off it for a while!) but I am coming round to the fact that blogging has been led by the technology crowd who talk about online marketing, Ajax, purely online companies, the whole web 2.0 thing etc., etc.

And the increased proportion of this content on the overall web ensures that there is just too much entirely irrelevant results coming back form the search engines – and who is to blame? If I put the term "ice-cream" into Google, you can be assured that if Steve Rubel has mentioned the words ice-cream in relation to anything, then it will crop up top of the list! (No criticism of Steve there!)

The Internet grew most when we could find what we wanted when we wanted it – and quickly. Cool. Now there is so much more to look through (and some of it utter junk!), that the speed with which we can find the same searches has gone.

Some of it is genuine crap (affiliate junk) but some of it is interesting, when called for (blogging), but is it not yet possible to filter these out?

Should Google begin to think about adding a Technorati-type blog search to its main page rather than guiding people to blog search through reader (for much the same reason that news and images are separated?) or do they get cleverer and try to increase their sensitivity to relevant (or irrelevant) blog posts?

Is the increase in growth of the Internet down to the fact that the techies are still posting so much tech-related (and tech-marketing) content or are we still in the very early days of social media growth where the amount of tech-related content still outweighs the amount of new, social, non tech-related UGC?

Tags: , , , , , ,

Read More

well, July 25th was my last post and since then an awful lot has happened:

1) Resigned directorship at bathroom business
2) Changed job
3) Survived financial ruin (almost)
4) Saw wife go through painful operation
5) Laptop damaged beyond repair but due to (3) unable to replace!

So, things have been fraught and through a combination of circumstances, I have not been able to blog…and do you know what, I am not sure I have missed it.

Receiving the reminder to continue my domain name ownership, it has got me thinking if blogging is worth it. What are your thoughts?

Over 2 months have passed since my last post and I am questioning if I really miss blogging. My current job is in house-building marketing and (despite my best attempts!) I can find no-one willing to entertain the idea, so my motivation for pursuing a blogoshpere presence…but I have also got that nagging feeling that I am missing something!

Tara, Robert and Steve were my stock readws when I was involved with online marketing but what relevance now?

Microsoft wants to make friends with hackers when Vista launches, whilst Google is in talks to buy You Tube for $1.6bn…and my first reaction was to blog about it!

Nobody in my life gives 2 hoots about any of that and I even question who online does and who cares if I have an opinion about it, but do you know what, in blogging about it, I have found a reason why I do actually enjoy blogging.

I ENJOY talking about technology, marketing and other such stuff. And where else to talk about it but amongst the very networks of people who form part of the story itself – the blogoshpere!

I used to think that keeping in touch with the blogoshpere was going to help me get a well-paid job. It didn’t.

I used to think blogging made me an elite marketeer (after all, I am now 118,000th on Technorati!!) and that people would flock to me for paid online marketing advice. It didn’t.

I used to think that people would admire me for knowing about all the latest online marketing and technology news. It didn’t – people I know couldn’t care less.

Despite seeing a massive future in my current job, blogging and online marketing has got to me…and I am worried that this future doesn’t involve blogging!

Can blogging about marketing really add any value to the blogoshpere when it is not being practised by the person preaching it?

Do I renew my domain name?

More importantly…does anyone care?!!!

Read More