UMass point to the traits of successful bloggers
The four top tips are:
1. Blogs Take Time and Commitment
2. Blogs Must Be Part of A Plan
3. A Blog is a Conversation
4. Transparency, Authenticity, and Focus are good. Bland is Bad
What is inteersting though is how little time is spent blogging (although some might argue an hour a day is more than enough!), especially given the prolific amount of posts some of the people interviewed put up.
I guess if nothing else, this simply tells us that if you’ve got something relevant to say – KISS.