blending the mix

Steve Rubel reports on a University of Massachusetts paper which attempted (by interviewing 74 of the most successful bloggers) to explain why some blogs were more successful than others.

The four top tips are:

1. Blogs Take Time and Commitment
2. Blogs Must Be Part of A Plan
3. A Blog is a Conversation
4. Transparency, Authenticity, and Focus are good. Bland is Bad

What is inteersting though is how little time is spent blogging (although some might argue an hour a day is more than enough!), especially given the prolific amount of posts some of the people interviewed put up.

I guess if nothing else, this simply tells us that if you’ve got something relevant to say - KISS.

Tags: blogs, blogging, steve rubel