UK sends 3.3 billion text in May 2006
The BBC reports that UK mobile phone users sent 3.3 billion texts last month.
My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, [tag]The Simpsons youtube ad[/tag], yet the medium has been around for years longer?
There is either a lack of understanding in the sector or mobile marketing is just too tricky a market to be creative in.
What do you think?