The BBC reports that UK mobile phone users sent 3.3 billion texts last month.
My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, [tag]The Simpsons youtube ad[/tag], yet the medium has been around for years longer?
There is either a lack of understanding in the sector or mobile marketing is just too tricky a market to be creative in.
What do you think?
Tags: youtube, sms, text, advertising


1 response so far ↓
1 SMS Text News // Jun 26, 2006 at 6:55 pm
Mobile marketing on the spot……
Link: blending the mix � UK sends 3.3 billion text in May 2006. Here’s a question for seasoned mobile marketers from Paul: The BBC reports that UK mobile phone users sent 3.3 billion texts last month. My question is this:…
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