blending the mix

social media,paul fabretti

A look at the new world of marketing and PR

UK sends 3.3 billion text in May 2006

The BBC reports that UK mobile phone users sent 3.3 billion texts last month.

My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, The Simpsons youtube ad, yet the medium has been around for years longer?

There is either a lack of understanding in the sector or mobile marketing is just too tricky a market to be creative in.

What do you think?

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One Response to “UK sends 3.3 billion text in May 2006”

  1. Mobile marketing on the spot……

    Link: blending the mix � UK sends 3.3 billion text in May 2006. Here’s a question for seasoned mobile marketers from Paul: The BBC reports that UK mobile phone users sent 3.3 billion texts last month. My question is this:…

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