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Google to launch Cost Per Action “Affiliate” marketing network in response to eBay Adsense program

An article in the FT.com reports that Google is launching a new ad network to run alongside Adsense and Adwords which is, to all intents and purposes, an affiliate network tro rival that of the new eBay program.

Instead of paying per click as we are all used to, advertisers should be able to specify the action that leads to the payment trigger (click, sign-up, order, information request), although I can’t help thinking that with Google there will be a twist!

Maybe some sort of ad-sense style bidding for the most popular/generous/desperate publishers (dieting, vitamins, credit cards etc.) looking to attract the most users.

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One Response to “Google to launch Cost Per Action “Affiliate” marketing network in response to eBay Adsense program”

  1. Cole Says:

    lol snap! Great minds think alike.

    http://corrado.me.uk/22-06-2006/yikes-google-to-add-cpa-model/

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