blending the mix

Steve Rubel reports on the blurring of boundaries and concludes that:

the Cluetrain Manifesto is now coming true. Markets are now conversations and marketing is evolving into a two-way discipline. This means that advertising must go beyond its borders too. However, many of the most talented individuals who have such conversational skills work inside PR shops. That’s because the public relations industry has long traded in dialogue.

Get your ideas at the ready Pinko’s…we WILL be needed.

And this is ONE talented individual who does not work in a PR shop, so get in touch with me!