http://blendingthemix.com/2006/06/16/web-10last-one-out-close-the-door/ A look at the new world of marketing and PR Wed, 11 Aug 2010 19:44:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blendingthemix.com/2006/06/16/web-10last-one-out-close-the-door/comment-page-1/#comment-585 Tell Ten Friends» Blog Archive » The Blogger is the Brand Wed, 21 Jun 2006 06:42:12 +0000 http://blendingthemix.com/2006/06/16/web-10last-one-out-close-the-door/#comment-585 [...] Anyway, as Paul Fabretti points out, now both are out on their own, sans day-job, starting new projects and aligning themselves with new opportunities. In these situations, you never get all of the details of the story, so it’s hard to say what caused these personnel changes, even when you hear the story right from the HorsePigCow’s mouth. I think that both Robert and Tara simply outgrew their surroundings (What? Scoble got too big and powerful for Microsoft!?) and became their own brand, simply by being themselves. Both claim an amicable split, and both are likely to end up coming out ahead when the dust settles. Robert Scoble had the benefit of association with the hugest company on the planet, while Tara had some great ideas she thought might work, and a knack for networking. Both published great content, and their audiences grew like crazy. I know I’m starting to sound like a broken record about this, but this sends a pretty clear message to me: People will connect with you, and with your company if you offer them some value in the form of content, and just be willing to have a conversation with them. In the case of Robert and Tara, they gained a following both for themselves and the companies they were plugging (and often times critiquing). If you’re smart about it and put the time in, it can work for you, too. Yes, it;s a bit of work, but if you’re talking about hting you’re passionate about, it becomes more of a hobby than anything. Think of it as free PR, if that makes you feel better. What’s the secret? Be yourself, tell the truth and have a bit of fun in the process. [...] [...] Anyway, as Paul Fabretti points out, now both are out on their own, sans day-job, starting new projects and aligning themselves with new opportunities. In these situations, you never get all of the details of the story, so it’s hard to say what caused these personnel changes, even when you hear the story right from the HorsePigCow’s mouth. I think that both Robert and Tara simply outgrew their surroundings (What? Scoble got too big and powerful for Microsoft!?) and became their own brand, simply by being themselves. Both claim an amicable split, and both are likely to end up coming out ahead when the dust settles. Robert Scoble had the benefit of association with the hugest company on the planet, while Tara had some great ideas she thought might work, and a knack for networking. Both published great content, and their audiences grew like crazy. I know I’m starting to sound like a broken record about this, but this sends a pretty clear message to me: People will connect with you, and with your company if you offer them some value in the form of content, and just be willing to have a conversation with them. In the case of Robert and Tara, they gained a following both for themselves and the companies they were plugging (and often times critiquing). If you’re smart about it and put the time in, it can work for you, too. Yes, it;s a bit of work, but if you’re talking about hting you’re passionate about, it becomes more of a hobby than anything. Think of it as free PR, if that makes you feel better. What’s the secret? Be yourself, tell the truth and have a bit of fun in the process. [...]

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