blending the mix

Steve Rubel reports that Yahoo Answers has now got more than 10 million answers posted, has been read by 4.2% of the US internet population and is ranked 3rd behind wikipedia and dictionary.com.

He suggests that it won’t be long before they start monetizing the site with more than just  PPC and I can see an enormous opportunity for them here.

I think it is a great opportunity to create sponsored zones where answers can be responded to by an expert (from that brand?) so that the brand will always have a home on Yahoo Answers when, after a decent period of time, one would hope that Yahoo Answers would become just another brand information resource sitting alongside brand-owned information lines like customer service lines or email customer service - except this one would be generated by the users themselves.

In an ideal world, this would grow orgnaically to become a Yahoo Answers Brand X forum, presenting both Yahoo and Brand X (and its competitors) the opportunity to target specific users.

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