— blending the mix

Yahoo Answers tops 10 million answers

Steve Rubel reports that [tag]Yahoo Answers[/tag] has now got more than 10 million answers posted, has been read by 4.2% of the US internet population and is ranked 3rd behind [tag]wikipedia[/tag] and [tag]dictionary.com[/tag].

He suggests that it won’t be long before they start monetizing the site with more than just  PPC and I can see an enormous opportunity for them here.

I think it is a great opportunity to create sponsored zones where answers can be responded to by an expert (from that brand?) so that the brand will always have a home on Yahoo Answers when, after a decent period of time, one would hope that Yahoo Answers would become just another brand information resource sitting alongside brand-owned information lines like customer service lines or email customer service – except this one would be generated by the users themselves.

In an ideal world, this would grow orgnaically to become a Yahoo Answers Brand X forum, presenting both [tag]Yahoo[/tag] and Brand X (and its competitors) the opportunity to target specific users.

1 comment
  1. Openpedia.org says: June 12, 20068:10 pm

    Yahoo Answers tops 10 million answers…

    [Source: blending the mix] quoted: Steve Rubel reports that Yahoo Answers has now got more than 10 million answers posted, has been read by 4.2% of the US internet population and is ranked 3rd behind wikipedia and dictionary.com. He suggests that it wo…

Submit comment