Both of my subscribers (!) and other people who stumble here by accident will at least now have some witty and insightful content to read when they see my new gapingvoid widget!
It displays a cartoon a day (I believe) – and you know what they say “A cartoon a day helps you work, rest and play”.
I hope you enjoy it. Hugh, many, many thanks for your great idea.
Which leads me onto another great idea. Why could [tag]gapingvoid[/tag] cartoons not be put onto an iPod? A silent slideshow of Hugh’s cartoons, downloaded daily via RSS to your iPod? Maybe it could be a screensaver on the [tag]iPod[/tag] if such a thing were to exist? Harold Lloyd move over – Hugh McLeod is here!
Or how about video podcasts using the cartoons to break the show, lead into ads, or even provide a visual “full screen presentation” of the topic they are discussing?
The BBC have come up trumps again with another fascinating story about our involuntary behaviour to eyes which could have interesting consequenences for advertising.
A Newcastle University team reporting in Biology Letters found that people put three times more money into an “honesty box” when buying a drink when there was a pair of eyes on a poster above the box than when there was a poster containing flowers.
Over a 10-week period an A5 poster with drinks prices was rotated between eyes and flower, with the total contributions for drinks each week being totalled-up.
Eyes brought in 2.76 times more money than flowers.
Well, the explanation for the difference (after deeper reading) is apparently down to the brains acute sensitivity to the detection of expressions and emotions. Coupled with our consciousness (in some cases desire!) of being watched, it is likely that the eye poster made people believe they were being watched and responded accordingly – honestly!
So what does this mean for advertisers?
The eyes have it.
What do you want your customers to look at? Telephone number, email address, discount price?
Behaviour-affecting imagery clearly has more of a role to play than we ever previously thought.
In my direct mail days, we once carried out a series of tests using the image of an aeroplane set at different degrees of rotation (i.e. take-off and landing angles).
The aeroplane set to land scored the lowest resonse rate (< 2.5%) whilst (not surprisingly) the airplane taking-off generated the highest response rate (c.2.8%) but more importantly generated the most holiday competition entries.
OK, it’s not rocket science but it without doubt demonstrates how important the
smallest things can be.
You might want to take a little more time examining those stock shots you just bought!
Somethings to consider:
People:Â Male or Female?
The Guardian has just launched a downloadable version of the newspaper called G24 reports press gazette
(courtesy of Lee Wilkins
Designed as 8-12 page pdf’s The Guardian’s Editor Alan Rusbridger says that it is designed for those people who are increasingly demanding about what they read and when they read it. Content changes throughout the day to ensure that it is as up to date as
In providing RSS-style content creation with conventional reading methods, The Guardian has tapped into a potentiall lucrative market.
As a good friend said to me the other day when discussing Orange Broadband, “yes the tube is dull, but there is only so much you can read on a 2″ screen” – and he’s a tech-savvy Telecomms Analyst!
How big a gap does G24 fill – A MASSIVE ONE!
The BBC reports that UK mobile phone users sent 3.3 billion texts last month.
My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, [tag]The Simpsons youtube ad[/tag], yet the medium has been around for years longer?
There is either a lack of understanding in the sector or mobile marketing is just too tricky a market to be creative in.
What do you think?
Tags: youtube, sms, text, advertising
Steve Rubel reports on a University of Massachusetts paper which attempted (by interviewing 74 of the most successful bloggers) to explain why some blogs were more successful than others.
The four top tips are:
1. Blogs Take Time and Commitment
2. Blogs Must Be Part of A Plan
3. A Blog is a Conversation
4. Transparency, Authenticity, and Focus are good. Bland is Bad
What is inteersting though is how little time is spent blogging (although some might argue an hour a day is more than enough!), especially given the prolific amount of posts some of the people interviewed put up.
I guess if nothing else, this simply tells us that if you’ve got something relevant to say – KISS.
Tags: blogs, blogging, steve rubel
Weather reports, flights, take-away food, and price checks.
All things that we were all soooo excited about using in WAP (but didn’t) are now being touted as the major reasons for using mobile internet with t-mobile.
How about mobile blogging, video blogging, internet search, maps, google earth, podcasting…now surely THESE are all things which are going to make mobile internet more attractive.
Nobody used WAP for a reason – the services were largely irrelevant.Why would we pay more to use the same service only do it quicker?
T-mobile -Â use your bloody imaginations. Find out what people use their PC’s for and tell them they can do it on a phone too.
Is it so difficult?
Tags: t-mobile, wap, 3g, internet
First its Scoble, then it’s Tara, now it’s Bill.
What’s interesting is that [tag]Robert Scoble[/tag] and [tag]Tara Hunt[/tag] (despite having been part of innovative face-recognition start-up [tag]Riya[/tag]) are pursuing interests in new areas on the internet rather than simply moving on to do the same thing at another company.
Robert has joined an exciting new company called [tag]podtech.net[/tag] (a Silicon Valley-based tech. news podcasting channel) and Tara is expanding her [tag]Pinko Marketing[/tag] concept (which just rocks!), as well as her own [tag]Citizen Agency[/tag]!
What is interesting that these two long-established blogosphere personalities are both moving (despite coming from different directions!) towards companies and projects engaging in new (to most people!) methods of internet use.
[tag]CGC[/tag] – [tag]Podcasting[/tag], [tag]vlogging[/tag], [tag]wiki’s[/tag], [tag]blogs[/tag], forums are all now essential tools to succeed on the internet and the fact that 2 such well-known personalities have left safe jobs to get more directly involved is a sign for all of us.