AOL launches myspace competitor
I feel that there are at least 3 major factors why there will be many challengers but mainly losers to the myspace crown:
1) Users of [tag]myspace[/tag] feel a sense of ownership of the network. It has expanded from the bottom – up. Users created the content which grew myspace organically as their internal friend networks expanded. Myspace is THEIR space, trading spaces is AOL’s space reserved for THEM.
2) Have you seen some of the profiles on myspace?! Truly awesome levels of creativity and design which will have taken days if not weeks to complete. Have you moved house recently? Fun isn’t it…NOT!
3) The momentum which has helped grow myspace is unlikely to be replicated unless there are significant changes/improvements from a new entrant. Even then, unless there is a MASS migration to any one new entrant, the existing mysapce networks just aren’t going to broken up.
4) (told you there were at least 3 reasons!) Given the press furore and word of mouth surrounding myspace, surely anyone who is interested in this type of network has already set up home and is perfectly happy?
I just cannot see how someone has taken the time to embed themselves in a network like myspace will want to move networks UNLESS a new entrant provides some significant freebies or additional features.