Apr 24, 2006
Want to get customers just for doing a good job? Try Rapleaf.
I have frequently blogged about the need for companies who want to behave ethically to use some sort of feedback system. If you are doing a good job tell others about it, if you are doing a GREAT job, let your customers tell other people about it.
I get just under a third of my business from people who have checked out my eBay feedback and have then gone on to buy from me over the phone - bathroom suites at £950 a time with no hesitation in handing out credit card details to a total stranger.
Equally, because I know bad service or problem resolution may result in negative feedback, I go FLAT OUT to try and ensure total and utter staisfaction with my customers.
Negative feedback has far more bad consequences than positive feedback has good ones, so I strive to make sure that everyone in the business has the customer as king.
Too many companies hide behind the excuse of a lack of measurement tools to provide customer feedback - but now there are no excuses and only those companies who have something to hide will not adopt this type of scheme soon.
thanks to techcrunch for the images.
heh Paul — very interesting comments (i saw them on techcrunch and followed the link here). we’d love to have you involved in our beta and give you a neak preview. if you do not mind i will put you on our advanced sneak peak. you have a very interesting blog and background and we’d really benefit from you input. thanks!