Want to get customers just for doing a good job? Try Rapleaf.
I have frequently blogged about the need for companies who want to behave ethicallyÂ to use some sort of feedback system. If you are doing a good job tell others about it, if you are doing a GREAT job, let your customers tell other people about it.
I get just under a third of my business from people who have checked out my eBay feedback and have then gone on to buy from me over the phone – bathroom suites at Â£950 a time with no hesitation in handing out credit card details to a total stranger.
Equally, because I know bad service or problem resolution may result in negative feedback, I go FLAT OUT to try and ensure total and utter staisfaction with my customers.
Negative feedback has far more bad consequences than positive feedback has good ones, so I strive to make sure that everyone in the business has the customer as king.
Too many companies hide behind the excuse of a lack of measurement tools to provide customer feedback – but now there are no excuses and only those companies who have something to hide will not adopt this type of scheme soon.
thanks to techcrunch for the images.