Web 2.0 meet Brand 2.0 : Is trust the key?
Advertising, Marketing, Media and PR News – Brand Republic have a great article about respect and integrity which plays on the phrase “Web 2.0″.
As much as many internet insiders would struggle to accurately define what Web 2.0 IS, it is clear that new Web 2.0 applications are all about community, integrity, trust and openness. Wiki’s and Blogs provide ordinary people access to technology which gives them an online voice.
That this phrase is being used in another context with the term “Brand 2.0″ is it not as good an indicator as ever that this is where we need to be as advertisers and brands.
Do consumers not always respond better to something they feel they can believe in, feel engaged with and, ultimately, trust?