— blending the mix

This one is a rant yet is still a loosely logical, connected piece here….bear with me:

  • Uber is getting hammered because of claims a senior exec would sanction digging up dirt on journalists
  • Sarah Lacey (legitimately placed to do so) has gone on the attack over Uber, deleted the app
  • people are now reporting on Sarah Lacey’s piece
  • last week the FT broke the ‘Facebook at Work’ story
  • mere hours later, stories surfaced citing the FT breaking news with NO additional information
  • days later, reporting on someone else’s story still with NO new information but quoted speculation is everywhere
  • it gets worse…
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  • Blog comments are dying
  • Tweets and Twitter accounts are more frequently cited in blogs posts now
  • Yet no notifications are provided to the person or tweet being cited (when not on Twitter)
  • Why can’t tweets cited off Twitter act like pingbacks do for links and blogs?
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I was privileged to attend the Wired Autumn conference about a month ago where there was a major theme of using technology, the power of crowds and social to improve our health.

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It’s a simple enough story:

  • newsfeeds are increasingly busy
  • facebook needs to take a more balanced approach to what is shown and more of what Facebook’s users DO want
  • unfortunately for brands, that isn’t their content
  • having spent years creating audiences, brands are (understandably) frustrated that this content is not automatically being seen
  • BUT, they can pay for Page content to be seen

Here is where it all starts to get dramatic though:

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Great video of a presentation by Benedict Evans at a Bloomberg conference, on the way that mobile technology (especially) is changing our world.

Essentially, those disrupting the space are not necessarily finding new business sectors to be in, rather, they are using new technology to improve the way their business is designed. The availability of cheap technology, powerful mobile devices and easy access to a global audience means that the no longer need to think about licensing and exiting to peers.

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Why are we as consumers happy to be associated with some things (and dare, I say, crave the attention), but not others, despite having connected with brands and content? Why is what Google doing, any different to what Facebook or say, Spotify has been doing for years?

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Wired have covered what I’d say is the most logical explanation of Twitter’s purchase of Cover I’ve seen yet. Cover, like everything.me is a home screen launcher for Android (only) that can be customised with different apps and wallpapers but most importantly, delivers the most likely next-used app automatically based on your usage and location. Essentially it second-guesses the app you’re most likely to use next based on past behaviour. Smart and contextually relevant, eventually. FWIW I prefer everything.me!

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I’m not even going to waste time digging out the name of the originator of the quote about failure. It may have been Thomas Eddison when inventing the light bulb.

It went something like this “each failure is a step closer to success”.

He probably said it more eloquently than me though – he was pretty smart.

It got me thinking, having seen what passes for news in social media these days, that we too often celebrate mediocrity in social media because something made a headline, or a cool brand did something/anything.

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here. So, after a break for a few Christmas Party shenanigans…

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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